Business to Business telemarketing is one of the ways through which businesses target their potential customers in order to turn them into leads. Basically, B2B telemarketing is the act of using telephone calls as a channel for B2B commercial transaction or to just build rapport between companies. This may further be utilized for purposes such as lead generation, customer profiling, Demand Generation Marketing, and event telemarketing, etc.
Ways in which B2B Telemarketing helps your business:
B2B marketing counts as one of the oldest and fruitful methods that can be helpful in spreading the word about your brand. It raises awareness about your brand which acts as an integral part of demand generation. It also helps you find and filter out the people you want to have as customers.
Apart from this, it actively builds your credibility and reputation among your existing and future clients. Not only this, but it also gives birth to new opportunities that realize the development of business.
In other words, telemarketing isn’t a marketing practice that your business can skip and still believe to compete in a highly competitive market. As long as you funnel it with a continuous influx of quality leads, B2B telemarketing helps you maintain profitability in a highly competitive market.
Is Telemarketing still effective?
Everyone has at least once snapped at a telemarketing caller or cut their call abruptly when they weren’t interested. This has resulted in an offset hostility for telemarketing callers. Apart from this, cold-call campaigns have become more expensive over the years. Also, rather than simply implementing a telemarketing strategy, marketers are now concentrating on quality lead generation and appointment setting more than ever.
This is why you should adopt targeted telemarketing rather than calling someone willy-nilly about your products or services. Targeting the suitable audience beforehand ensures that you secure a higher ROI and get marginally more quality prospects than before.
Telemarketing for Lead Generation:
B2B Telemarketing plays a major role in lead generation. The power of a message for your products and services catered to your target audience is unimaginable. After the data-driven demand generation marketing has spread your name out in the air, telemarketing helps a lot of those prospects to turn into a lead.
The decision, however, of whether you want the telemarketing team in-house or you want to outsource these services is on you. The outsourcing will give you flexibility, whereas, an in-house team is more budget-friendly. Businesses generally choose flexibility over budget. Also, lead progression, nurturing and follow-ups are equally important as lead generation.
To conclude, B2B telemarketing is very important for the growth of your business and a must-have in your business’s marketing practices.
