In order to grow and expand your online business, it is important to hire skilled and experienced SEO specialists that can optimize your site to make your business and you site more visible and attractive to the targeted audience and the search engines. Their core goal is to improve your visibility on search engines, so you can reach more customers and increase your sales. However, people usually have no idea what SEO companies do. When you hire SEO company Leeds, they usually provide following SEO solutions to your business;
On-Page” and “Off-Page” SEO
SEO agencies usually offer “on-page” and “off-page” SEO services. On page SEO is related to elements upon which you have direct control such as linking structures, formatting, proper use of headers and more. Om the other hand, off page SEO elements upon which you don’t have any direct control
Technical SEO
Technical SEO is the overall architecture of your website such as lining structure, page load speed, responsiveness etc. These basic elements are crucial to build strong SEO foundation. It is process of optimizing the infrastructure of a website from the very beginning, so that search engines can crawl and index it properly. It is not directly related to the content of the site but other factors that contribute in creating user friendly experience for the visitors. It relate es to setup of a website and elements like XML sitemaps, structured data, page speed, URL structure, navigation, robots.txt, and so on.
Keyword research
Keyword research is the process of finding the most competitors queries to target for your business. It is the time-tested first step in the SEO of any website. Content optimization for keywords is also a crucial part of ongoing SEO on a website.
Link building/outreach
This is one of the most work-intensive aspects of good SEO work. A large portion of your website’s reputation in Google’s eyes is based on its backlink profile. Essentially, the more high quality links from high-authority websites that point to your website, the more likely Google and other search engines are to recommend your pages to their users.
